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THE LOS ANGELES FILM SCHOOL PARTNERS WITH
NEC TECHNOLOGIES FOR HIGH DEFINITION CINEMA SYSTEM LAUNCH
Cutting-Edge Film Educational Institution Serves at Test-Site
for State-Of-The-Art Digital Cinema System.
LOS ANGELES, CA - November 5, 2001 - The Los Angeles
Film School (LAFS) has joined NEC Technologies in launching
the system that is likely to become the standard for theatrical
digital cinema technology. On December 8, 2001 NEC will
launch their new High definition Cinema Theatrical System
that incorporates the latest in projection and server
technology. LAFS supported NEC by providing the school's
state-of-the-art theater as a test site for the final
configuration of the system.
"The LA Film School venue was very instrumental
in terms of developing the TriDigital HD 10K projector
system." said, Lloyd Hasting, Entertainment Systems
Sales Manager for NECs Visual Systems Divisions. "The
school has been very good to us." NEC used the state-of-the-art
LAFS theater in order to integrate NEC's TriDigitalTM
processing technology into their existing SX1000 projector.
Says LAFS president Amedeo D'Adamo, "High Definition
technology is becoming important as both an acquisition
and a distribution format for motion pictures. The new
NEC system is sure to become a leader in the digital cinema
exhibition realm and we're proud to play a part in bringing
the system to the marketplace."
The new NEC system combines the TriDigital HD10K projector
with a lossless compressions server. The TriDigital film
decoding technology processes incoming signals to emulate
the look, feel and colorspace of film. "Film source
material requires a 'film decoder,' not a video decoder,"
said Steve Jackson, director of product development for
the Visual Systems Division at NEC Technologies. "A
video decoder may produce images acceptable for a home
theater or a rock concert, but for a theater venue where
film is king, digital cinema must look like film - not
television. This is where the TriDigital Image Processing
technology excels."
Says LAFS Acting Dean Daniele Suissa, "We are committed
to developing technologies both as filmmakers and as educators.
This joint-venture with NEC is just one of the many steps
our school has taken to become the epicenter of the technological
changes happening in Hollywood." For more information
contact Shiron Bell at 323-860-0789 or via email at sbell@lafilm.com.
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The Los Angeles Film School
was recently named one of the best-equipped private learning
centers in the country by the Hollywood Reporter. The two-year
old institution is unparalleled its commitment to the art,
craft and technology of moviemaking. The school boasts a
faculty and advisory board with Hollywood legends such as
Faye Dunaway and Paul Verhoeven. Additionally the school
is one of the only film educational institutions in the
world that teaches 24p HD camera cinematography in addition
to 35mm, 16mm and digital video. The school's facility at
6363 Sunset Blvd. in Hollywood, CA is one of the most advanced
educational and screening facilities in the world.
About TriDigital Image Processing Technology
The concept behind the TriDigital Image Processing's display
of film transfer material for large venue exhibition is
simple, yet revolutionary. The technology required to
achieve this new standard of image quality is exclusive
to NEC Technologies. Like the name implies, TriDigital
Image Processing entails three key steps to optimally
decode film transfer material for digital projection.
First, the ColorBit Pre-Processor decodes incoming
signals to satisfy the unique requirements for film-based
materials as opposed to a conventional video processor.
Then, the Deep BlackBit Decoder extracts the maximum
dynamic range of the original filmed image to produce
deep, dark blacks that still exhibit the contrast and
detail of the original film material. This is achieved
without increasing the noise level or producing detail
contours inherent in conventional electronic projector
systems that attempt to deliver dark area detail. Lastly,
the Wide ColorBit Post-Processor manufactures an
image that overcomes the RGB characteristics of the projector
- characteristics that would otherwise make the image
appear as video. "This element of the process is
crucial because film is not an RGB medium, but instead,
dye particulates suspended in an emulsion that interact
with the light from a traditional mechanical projector.
This is the essence of the look and feel of film,"
explained Jackson who added that the TriDigital Image
Processing technology strives to duplicate the "age-old"
mechanical and optical/light interaction of film within
the "new-age" digital domain.
Furthermore, the TriDigital Image Processing technology
is entirely automatic and requires no setup, adjustment
or intervention at the exhibition venue of any kind. In
addition, no special pre-encoding of the source material
is necessary - it works with any standard film transfer
from virtually any source.
NEC Technologies, Inc.
Headquartered in Itasca, Ill., NEC Technologies is a leading
manufacturer of premium imaging peripherals and other
technology products for the North American market. Award-winning
product lines include MultiSync CRT and LCD desktop and
presentation monitors, MultiSync portable DLP and LCD
projectors and fixed installation DLP and CRT projectors,
SuperScript printers, and Automated Fingerprint Identification
Systems (AFIS). NEC Technologies, Inc. is an affiliate
of NEC Corporation.
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